John H. Johnson, Publisher, Founder of Johnson Publishing Company   Leave a comment


John Harold Johnson (January 19, 1918 – August 8, 2005) was an American businessman and publisher. He was the founder of the Johnson Publishing Company. In 1982, he became the first African-American to appear on the Forbes 400.

 Biography

Johnson was born in rural Arkansas City, Arkansas, the grandson of slaves. When he was six years old, his father died in a sawmill accident and Johnson was raised by his mother and stepfather. He attended an overcrowded and segregated elementary school. Such was his love of learning, he repeated the eighth grade rather than discontinue his education, as there was no public high school for African Americans in his community.

After a visit with his mother to the Chicago World’s Fair, they decided that opportunities in the North were more plentiful than in the South. Facing poverty on every side in Arkansas during the Great Depression, the family moved to Chicago, Illinois in 1933 to try to find work and for Johnson to continue his education. Johnson entered all-black DuSable High School while his mother and stepfather scoured the city for jobs during the day. He looked for work after school and during the summer as well, but without success. His mother was not even able to find any domestic work, which was generally available when all else failed. To support themselves, the family applied for welfare, which they received for two years until Johnson’s stepfather was finally able to obtain a position with the Works Progress Administration (WPA) and Johnson himself secured a job with the National Youth Administration (NYA).

Johnson endured much teasing and taunting at his high school for his ragged clothes and country ways, as he encountered something he never known existed: middle-class blacks. At DuSable High School some of his classmates included Nat King Cole, Redd Foxx and future entrepreneur William Abernathy. This only fueled his already formidable determination to “make something of himself”. Johnson’s high school career was distinguished by the leadership qualities he demonstrated as student council president and as editor of the school newspaper and class yearbook. He attended high school during the day and studied self-improvement books at night. After he graduated in 1936, he was offered a tuition scholarship to the University of Chicago, but he thought he would have to decline it, because he could not figure out a way to pay for expenses other than tuition. Because of his achievements in high school, Johnson was invited to speak at dinner held by the Urban League. When Harry Pace, the president of the Supreme Life Insurance Company, heard Johnson’s speech, he was so impressed with the young man that he offered Johnson a job so that he would be able to use the scholarship.

Johnson began as an office boy at Supreme Life and within two years had become Pace’s assistant. His duties included preparing a monthly digest of newspaper articles. Johnson began to wonder if other people in the community might not enjoy the same type of service. He conceived of a publication patterned after Reader’s Digest. His work at Supreme Life also gave him the opportunity to see the day-to-day operations of an African American-owned business and fostered his dream of starting a business of his own.

Once the idea of The Negro Digest occurred to him, it began to seem like a “black gold mine”, Johnson stated in his autobiography Succeeding against the Odds. Johnson remained enthusiastic even though he was discouraged on all sides from doing so. Only his mother, a woman with biblical faith and deep religious convictions, as well as a powerful belief in her son, supported his vision and allowed him to use her furniture as collateral for a $500 loan. He used this loan to publish the first edition of Negro Digest in 1942.

Johnson had a problem with distribution until he teamed up with Joseph Levy, a magazine distributor who was impressed with him. Levy provided valuable marketing tips and opened the doors that allowed the new digest to reach newsstands in other urban centers. Within six months circulation had reached 50,000. This publication covered African American history, literature, arts, and cultural issues. After several decades of publication its name was changed to Black World. Although that publication achieved some success and at its height had a circulation of more than 100,000, it was dwarfed by Johnson’s subsequent publication, Ebony, which was so popular that its initial run of 25,000 copies easily sold out. The articles in Ebony, which were designed to look like those in Life or Look magazines, emphasized the achievements of successful African Americans. Photo essays about current events and articles about race relations were also included in the magazine. Initially focused on the rich and famous in the African American community, Johnson expanded the reporting to include issues such as “the white problem in America”, African American militancy, crimes by African Americans against African Americans, civil rights legislation, freedom rides and marches, and other aspects of segregation and discrimination. Professional historians were recruited for the magazine’s staff so that the contributions of African Americans to the history of the United States could be adequately documented. African American models were used in the magazine’s advertisements and a conscious effort was made to portray positive aspects of African American life and culture. Everything in the magazine was addressed to the African American consumer. Johnson maintained that Ebony’s success was due to the positive image of African Americans that it offered.

In 1950, Johnson launched Tan (a true confessions-type magazine). In 1951, Jet, a weekly news digest, began. Later publications included African American Stars and Ebony Jr., a children’s magazine. Although all of the magazines achieved a measure of success, none was able to compete with Ebony, which in its 40th year of publication had a circulation of 2,300,000 and was the primary reason that Johnson was considered one of the 400 richest individuals in the United States. In 1972, he was named publisher of the year by the major magazine publishers in the United States.

Johnson expanded his business interests to areas other than his magazines. He became chairperson and chief executive officer of the Supreme Life Insurance Company. He developed a line of cosmetics, purchased three radio stations, and started a book publishing company, and a television production company. He served on the board of directors of several major businesses, such as the Greyhound Corporation, and received numerous honors and awards for his achievements, including the National Association for the Advancement of Colored People‘s Spingarn Medal in 1966 for his contributions in the area of race relations.

In 1993, Johnson published his autobiography wherein he states “if it could happen to a Black boy from Arkansas it could happen to anyone”. This publication celebrated the 50th anniversary of his publishing company.

In 1995, Johnson received the Communication Award on the occasion of Ebony magazine’s 50th anniversary. Alfred C. Sykes, the chairman of the Center for Communication and president of Hearst Media Technology said “Mr. Johnson is a role model for many young people today, an example of how hard work, commitment and belief in oneself can lead to outstanding achievement. He rose from disadvantaged circumstances to achieve success in both business and national service during a time when great obstacles were placed in his path.”

Because of his influential position in the African American community, Johnson was invited by the US government to participate in several international missions. In 1959, he accompanied the vice president of the United States on a mission to Russia and Poland. He was appointed special ambassador to represent the United States at the independence ceremonies in the Ivory Coast in 1961 and in Kenya in 1963. Over the years Johnson had devoted a portion of several issues of Ebony to articles relating to African independence movements, but in August 1976 he dedicated an entire special issue to the subject “Africa, the Continent of the Future.”

In 1996, President Bill Clinton bestowed the Presidential Medal of Freedom on Johnson. In 1997 Johnson was inducted into the Junior Achievement National Business Hall of Fame. In early 2001, Johnson was inducted into the Arkansas Business Hall of Fame. The founder, publisher, chairman and CEO of the largest African-American publishing company in the world advised the audience to, “Convince people it is in their best interest to help you.” By that year, Johnson had received other awards, including the Horatio Alger Award and The Wall Street Journal Dow Jones Entrepreneurial Excellence Award. He held the distinction of having been the first African American placed on Forbes’ list of 400 wealthiest Americans. He had also been awarded honorary doctorates by the University of Arkansas at Pine Bluff, Harvard University, the University of Southern California, Carnegie Mellon University, Eastern Michigan University, and Wayne State University.

Johnson Publishing Company also has a book division and employs more than 2,600 people, with sales of over $388 million. In addition, Johnson Publishing owns Fashion Fair Cosmetics (the world’s number one makeup and skin care company for women of color), and Supreme Beauty products (hair care for men and women), and is involved in television production and produces the Ebony Fashion Fair (the world’s largest traveling fashion show) which has donated over $47 million to charity. The show visits more than 200 cities in the United States, Canada and the Caribbean.

Johnson served on the boards of directors of Dillard’s Inc.; First Commercial Bank, Little Rock; Dial Corporation; Zenith Radio Corporation; and Chrysler Corporation. He was a Brother of the Alpha Phi Alpha Fraternity.

On January 31, 2012, the United States Postal Service honored Mr. Johnson with a commemorative stamp as the newest addition to its Black Heritage Series.

 Death

On August 8, 2005, Johnson died of congestive heart failure. People who remembered his career considered his decision to publish Emmett Till‘s open casket photograph his greatest moment. Michigan congressman Charles Diggs recalled that for the emotion the image stimulated, it was “probably one of the greatest media products in the last 40 or 50 years”.[1]

Posted February 17, 2012 by pennylibertygbow in Novelist / Poet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: